Tuesday, April 7, 2009

What Gets Shoppers Excited?


It's spring time and that means that Jayson Home and Garden is having their annual Flea Market in Chicago.

WHY IS THIS EXCITING? This is a special chance to see hand selected, vintage furniture and curiosities from Belgian, French and Argentinian flea markets. Shoppers who arrive early get the first pick before "sold" tags start appearing on all of the most fabulous finds. And the first 150 people through the door get a signature 2009 market tote.



If you're a shopper, you want to be the first person in line at an event like this. You're excited at the prospect of finding something that's one-of-a-kind. And you'll spend money because you've found something special...and if you snooze, you lose.

This concept can be effective no matter the size of your store or community. WHAT WOULD YOUR CUSTOMERS LINE UP FOR AT 8:00 IN THE MORNING?

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