What is this "blogging" you say? And why is everyone doing it? One of the best ways to attract traffic to your website is to have an online "personality". Why do people shop in your store in the first place? Because they like the look and the vibe, the personality, of the space you have created. What better way to appeal to your online customer than to carry that personality through on your website. Sure, you can have color and graphics that evoke a certain style or sensibility, but it's your daily musings about the things that inspire you that can really hook people in.
Yvonne Roeske, owner of Yvonne Estelle's in Park Ridge, IL posts almost daily on the progress of her garden. The photos and the text evoke the magical moments Yvonne has in her garden when the first magnolias of the season bloom or when she watches the sun set as she sits on her garden bench with a glass of wine in hand. Walk into Yvonne's shop and you'll see that she is inspired by the beauty of flowers and the serenity found in the garden. The arrival of spring and the promise of summer are the most exciting thing in the Chicago area after a grueling winter. When Yvonne checks her website traffic she can see that browsers come back repeatedly to check on the progress of her garden, to see if she has posted any new recipes, and maybe purchase something beautiful for their homes while they're at it!
WHAT IS YOUR INSPIRATION? HOW CAN YOU SHARE IT WITH YOUR CUSTOMERS IN A BLOG?
DO YOU HAVE A BLOG ON YOUR WEBSITE? PLEASE SHARE IN THE COMMENTS!
Yvonne Roeske, owner of Yvonne Estelle's in Park Ridge, IL posts almost daily on the progress of her garden. The photos and the text evoke the magical moments Yvonne has in her garden when the first magnolias of the season bloom or when she watches the sun set as she sits on her garden bench with a glass of wine in hand. Walk into Yvonne's shop and you'll see that she is inspired by the beauty of flowers and the serenity found in the garden. The arrival of spring and the promise of summer are the most exciting thing in the Chicago area after a grueling winter. When Yvonne checks her website traffic she can see that browsers come back repeatedly to check on the progress of her garden, to see if she has posted any new recipes, and maybe purchase something beautiful for their homes while they're at it!
WHAT IS YOUR INSPIRATION? HOW CAN YOU SHARE IT WITH YOUR CUSTOMERS IN A BLOG?
DO YOU HAVE A BLOG ON YOUR WEBSITE? PLEASE SHARE IN THE COMMENTS!
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