Not Just Surviving but THRIVING

Welcome to Shop*Front- a gathering place for independent retailers. We all know that times are challenging and shopping-as-recreation has come to a halt. However, it's a well known fact that some of the most exciting ideas and innovation have grown from challenging times. This is an opportunity to think outside the box, to challenge conventional methods of promoting your business, and to redefine the role a boutique should play in its community. There is a cultural transition happening as we move through this economic shift and its important to stay ahead of it rather than be left behind.

Shop*Front will regularly highlight creative and innovative things store owners are doing to market and promote their businesses, build their brands and get shoppers into their stores. Come here to find interesting ideas, inspirations and trends. Readers are also invited to use this site as a way to promote their businesses. Consider it a place to advertise your events, promote your website, or share interesting ideas. Are you using social media like facebook to promote your business? Did you just launch a beautiful new website? Do you have your own blog? Are you hosting an all night party at your store with circus performers and live monkeys?!

You might be wondering, "who is this person writing this blog and why should I care?". I am a Sales Representative living and working in Chicago. I work with owners and buyers from some of the top independent retailers in the country representing manufacturers of high-end home furnishings and gifts. I also worked in retail for many years so I have experience on both sides of the counter. Perhaps most importantly, I love beautiful things and I love to shop.

The site will evolve, but initially I plan to post on the following topics:

• Events - creative ideas for getting people inside your shop
• The Merchandise Mix - cool products and product assortments
• Branding - ways to communicate your store's image to the public
  
• Using the Internet - how retailers are tapping into this new frontier
• New Trends - new and emerging concepts in retail
  

Check back on a weekly basis for ideas and inspiration that will help your business thrive!